Search Engine
Marketing for
Non-Profits &
Associations
The work you do matters in for our communities, professions, causes, and faith-based organizations. We amplify your reach so you hit the target.
The Work You Do Matters.
Let's Amplify Your Message.
Whether you’re advocating for a profession, cause, or faith, getting your message out is vital to the success and growth of your organization. That’s why we provide leading-edge digital marketing services to drive search engine marketing for non-profits and associations. Our experts:
- Increase organic search traffic to your website
- Optimize paid media campaigns to increase conversions and decrease waste
- Develop strategic content plans to amplify your message
- Build reporting and advise on maintaining competitive advantage
- ...and much more!
Search Engines are an Emerging Frontier for Organizational Strategy.
501SEM provides search engine marketing for non-profits and associations and allows our clients to take advantage of cost-effective strategies to:
- Increase charitable contributions to your organization
- Develop new, sustainable non-dues revenue streams
- Drive meeting and gala registration numbers
- Optimize the marketing mix for maximum efficacy
- ...and much more!
Search Engine Marketing Should Be A Key Cog In Your Organization's Strategy.
We're Here To Make That Process Seamless.
SEM Assessments
Do you know the health of your SEM efforts? An assessment will help you establish a baseline of your efforts and develop a plan of action.
Custom Reporting
Key insights are vital when making decisions regarding SEO and paid media. We develop reporting for clients that keep them ahead of the curve.
SEO/PPC Management
Want to take a hands-off approach with SEM while ensuring your organization excels? We provide full service SEO/PPC management.
Content Strategy
A dialed-in content strategy can be the difference between top-tier metrics and poor performance. We use data-driven insights to guide strategy.
Link Building
Link building, or off-page SEO, is the grueling process of gaining social proof from reputable sites to enhance your ranking. We get clients relevant, high-quality backlinks.
Custom Education Programs
Do you have an in-house marketing team that wants to take their SEM game to the next level? We'll custom develop programs designed to fit your organization.
A Client Was in Need of an SEO Overhaul.
We Delivered Results Beyond Measure.
A client (anonymity requested) reached out to us with one goal in mind – utilizing organic search to amplify their message. Starting from ground zero, we provided baseline training for key stakeholders in the organization and worked with them to create a game plan that optimized the three pillars of SEO: On-Page, Off-Page, and Technical.
The results were significant – they enjoyed a 300% growth in traffic year over year, a significant increase in non-dues revenue, and an unlikely additional source of income through tailored advertising solutions.
Your Agency Should Serve Your Needs.
Our Pre-Built Packages Are Designed with You In Mind.
Whether your organization is looking for a little boost to get on the right track, looking for an organization to fully manage your SEM efforts, or need to create and maintain a total digital presence, we have packages that provide optimal search engine marketing for non-profits & associations.
SEM Lite
Our basic package for guiding organizations-
Kickoff Detailed SEM/SEO Assessment
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Reporting w/ Google Data Studio
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Monthly 1-hour consultation meeting
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Client-Exclusive Educational Content
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SEM/SEO Bi-Annual Roadmap
SEM Complete
Our full-service SEO/PPC Management offering-
All items in SEM Lite Package
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Hands on PPC Management
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Turnkey SEO Optimization Services
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Monthly Strategic/Competitive Insights
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Monthly Content Plan & Manaegment
Full-On Digital
A ones stop shop for all things digital-
All items in SEM Complete Package
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Paid Social Advertising
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Organic Social Management
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Email Marketing Strategy & Execution
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Multi-channel Strategy Evaluation
Need to Build A Custom Solution or Retainer?
Not sure if any of our pre-built packages fit your organization’s needs completely? No problem!
We can work with you to build a custom solution that can take care of the unique needs for search engine marketing in your non-profit or association.
Our Mission is Simple.
Serve Those Who Serve Others.
Chris and Tom met years ago while working on their MBA’s at Purdue University’s Krannert School of Management. While working through the program, they brainstormed how they could use their marketing and tech skillsets to serve organizations doing mission-driven work with top-flight consultative and management services.
A few years later, Chris left his career at Apple and Tom stepped away from his full-time commitments as an association brand leader to form a company with a single core ethos: serve those who serve others. They work daily to achieve that goal by provide high-quality search engine marketing for non-profits & associations.
Our Team of SEM Experts Combine Years of Non-Profit Experience
with a Proven Record of Results.
Chris Kochan
Chris combines years of search engine marketing experience and a practical process management approach with a passion for philanthropy.
Before getting his start as an SEO consultant for a Tampa Bay-based firm and moonlighting independently to grow businesses based on SEO optimization, Chris worked in supply chain management for global brands Apple and Harley-Davidson.
Chris is a former member of the Association of Supply Chain Management and is an advocate for professional membership organizations.
Co-Founder | Head of Search Engine Optimization
Tom Felgar
Tom brings over a decade of experience as a multi-channel marketer, primarily in non-profit and professional associations.
Tom has served as a head of marketing for a financial services firm, overseeing digital marketing efforts, direct marketing, social, and creative services. Previously he led teams in professional associations as a product marketing manager and a brand manager.
Tom brings a wealth of experience integrating digital channels, like paid media and SEO into a holistic, high-performing marketing organization.
Co-Founder | Head of Paid Search & Display
Giving and Charitable Contribution
is at the Core of Our Business.
When we started this company, our first goal was to serve non-profits and associations with search engine marketing of the same caliber of service as a large-scale consulting firm – at a more manageable price point. But, that didn’t feel like enough.
At 501 SEM, we believe in giving back. That’s why we take the first 2.5% from each invoice paid and use that money to support a charity, community, professional association, or faith-based organization.
No strings attached. No fine print.
Some of the Causes Your Business Supports
At 501 SEM, our mission is to serve those that serve others. We do that by providing best-in-class services, support, and educational tools for non-profit and association professionals. But, our mission doesn’t stop there.
We take the first 5% from each new client and distribute that money as gifts to causes that are important to our customers and our team. Below are some of the organizations that we support.
Want to Let Us Know About an Important Cause?
We’re dedicated to giving to as many good causes as possible. We give each customer the opportunity to select any organization, we love to hear of great causes, even if you’re not a customer!
SEM Certificate Programs Crafted for Non-Profit & Association Professionals
Effective search engine marketing matters to non-profits and associations. But, the majority of the trainings look at it through the lens of corporate entities or affiliate marketing businesses. We believe non-profits and associations need access to this training, in their lexicon, with their use cases in mind.
That’s why we developed the 501 SEM Academy – to give hardworking professionals like you an opportunity to learn about these topics so that you can put them to work for your organizations. Our aim is simple – provide high-quality training on search engine marketing for non-profits and associations.
NEW! Search Engine Optimization for Associations Certificate
Now Available On-Demand!
This exclusive 5-part on-demand certificate course will cover the fundamentals of Search Engine Optimization and the real-world application of how using SEO can benefit your organization. You’ll learn the intricacies of on-page, off-page, and technical SEO to form a foundation for how your leverage search engines to your benefit.
Students who register for this on demand course will:
- Have an opportunity to earn 5 CAE credits (for Association Professionals)
- Receive 50% off an SEO assessment for your organizations
- Receive a certificate and badge to share with your professional network
